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Social Marketing Kung Fu, Purple Belt - Release Day
Wednesday, April 27, 2011 from 5:00 PM to 6:30 PM (PDT)
Vancouver, United States
Dave Olson's SMKF talks at Bootup have been jam packed with lots of practical information and stories to help founders develop a solid social marketing strategy. Now, it's time for you to earn your Purple Belt.
On April 27, Dave O will be back at Bootup to follow up on his Yellow Belt, "Listening Everywere" workshop and share the steps to a successful Launch including:
- outreach to media
- positioning and messaging
- amplifying coverage and
- building on the success for your product launch.
If you are tweeting or sharing this talk, please use the Hashtag #SMKF.
Right after Dave O's talk at Bootup, we will head over to the Alibi Room for Startup Drinks Vancouver
Dave Olson (@daveohoots) is the Community Marketing Director for social media dashboard maker HootSuite. Working in the Internet space since 1996, Dave was a partner is two successful ISPs plus worked with start-ups including ecommerce software, open source web development, and a green business directory. He frequently presents at events including SXSW and Northern Voice, and appears in the media discussing technology, art, hockey and culture. Dave is also a mentor at Bootup.
A graduate of Evergreen College in Inter-disciplinary Studies, Dave's work is published in magazines and journals on topics ranging from Japanese agri-history to Telco de-regulation. A chronic documentarian from his earliest days, Dave creates visual art, writes essays and produces podcasts and led a ground-breaking project for social coverage of the Vancouver Olympics. After living and traveling worldwide, Dave now enjoys exploring his local North Vancouver mountains and forests.